Heat is not always comfortable in shoes due to sweating and the resulting odor. It is expected that, in the future, shoes will even contain technology that will stimulate nerves to improve health. Brands and retailers must continue to feed this trend.”īecause consumers desire comfort, footwear designers have taken their innovations further to provide it as easily as possible. With cross-industry cooperation, everyday problematic issues like sweating and unraveling laces can be solved. There are now shoes with embedded heating and massage pads, as well as automatically fastening features. Instead, the features need to be combined. Matt Powell, sports industry advisor at NDP, commented on the athleisure trend: “I often get asked whether the bubble around leisure will burst anytime soon, and the answer is no. Athleisure rules the runway, and the line between what is an athletic shoe and a casual shoe continues to blur. “The function and comfort of sportswear fabrics and cuts lend themselves to fast-paced life very well.” Indeed, people increasingly value comfort and health benefits from their footwear. This choice of athleisure has been created by a change of lifestyle. People tend to be more on the go and enjoy more active leisure time, which influences footwear choices to be more comfort-oriented. In the US, the sales of so-called sport leisure shoes have risen 17% in 2017, whereas sports performance footwear has been on an annual decline of 10%. This suggests that as much as consumers value their comfort, they do not sacrifice it for the style. ![]() “Sportswear is of growing importance and influence at the moment as it is reflective of the way we live our lives,” says Reebok. Additionally, the sustainability trend has spread into the shoe industry, enabling new designs to be bought with a better conscience. ![]() ![]() Footwear innovators are turning shoes into carry-on health monitors with additional comfort features. T he global athletic footwear market will exceed 110 billion dollars by 2025.
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